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Labels

Before a product is sold in the US, TTB approves its label, so new labels are the first sign of new brands and products, from every state. The overview sums them up; Labels has a day’s every label, as a list and as a treemap of their pictures.

Every label

Labels in Tierline's demo: tabs for every label and the treemap, the day's label count with a day picker, filter chips for views, categories and what's new, a box to filter the day by brand, supplier or permit, and the first labels in the list.
A day’s labels as a list. The numbers on the picture match the list below.

How to read it

  1. 1.

    Labels’ two views: Every label and Treemap.

  2. 2.

    The day. The arrows step back and forward; the menu lists each day with its count.

  3. 3.

    Ways to look at the day: all of it, the labels worth a look, the major suppliers’, new brands and filers, and more.

  4. 4.

    Narrow the day to a brand, a supplier or a permit number.

  5. 5.

    By supplier gathers the labels under each filer.

  6. 6.

    What’s new about each label: New brands, New items or Label updates, with how many.

  7. 7.

    How the score works shows what puts a label higher in the list.

What to do here

  • See what a competitor filed

    Type its name or permit number in the box, or press By supplier and open its row.

  • See one kind of product

    Choose a category, then a product type (tequila, red wine, beer and so on) in the row that appears under it.

Good to know

  • A day can bring two thousand labels, so the list shows 50 at a time: Next and Previous, at its foot, turn the pages.
  • TTB posts approvals a few days late and in batches, so a day between batches can look low.

The treemap

The treemap shows the labels as pictures, every label the same size, so a block’s area is its share of them.

The label treemap: a day's new labels as a map of their pictures, with a period picker, Group by type or supplier, Show all, new brands or new items, a Go to menu, and blocks for spirits, wine and beer split into product types.
A day’s labels as a treemap, by type. The numbers on the picture match the list below.

How to read it

  1. 1.

    The period: a day, the last 7, 30 or 90 days, or dates of your own, up to 92 days.

  2. 2.

    Group by type (a category, then its product types) or by supplier (the big supplier groups and their brands, then every other filer).

  3. 3.

    Show every label, only new brands or only new items.

  4. 4.

    Go to jumps to a block too small to read.

  5. 5.

    A block’s heading zooms in, and the trail above it zooms back out. A label opens large, with what it is and who filed it.

What to do here

  • See a launch at a glance

    Group by supplier, zoom into a group, and open a label to see it large. Pick keeps it to send on.

Good to know

  • A day holds every label. Over a longer period the treemap holds the 1,000 highest-scoring labels and up to 750 more from the supplier groups, and says so.