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For wholesalers and distributors

Never hear about a new brand from a competitor’s truck.

Every brand registered in your states, the morning it happens: who makes it, where it already sells, and which of your competitors picked it up.

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Brand registrations from 29 states, TTB labels from every state. See the map

Your states

Every brand looking for a home in your territory

Tierline watches the states you cover and lists every brand that arrives in them: the next brand for your book, or the one your competitor is about to sell against you.

  • The day a brand is first registered in one of your states
  • New brands under a year old, tagged
  • The maker's name, address and every label on file
Brands new to your states this week, each with its maker, the states it's new in and the distributors that carry it there

Brand moves

Know what the other houses took on, and from whom

Appointments change hands quietly. Tierline shows each one as the state records it: the brand, the wholesaler that took it on, and the one that carried it before.

  • Every pickup, move and drop, in the states that name the distributor
  • Who picked up whose brands, the most first, and brand flow day by day
  • Won and lost on every distributor's page; the week's moves in your briefing
Brand moves: brands picked up, moved and dropped between wholesalers each day for 90 days, and the wholesalers that took on the most brands on the day picked

Expanding suppliers

See who's growing, before they call

A supplier entering its fifth state is looking for partners. Open its page and see where its brands are registered, who carries them and what it filed lately, so your first conversation starts with the facts.

  • Brands already in three or more other states, tagged Expanding
  • A supplier's states on one map, with the distributors in each
  • Follow a supplier and hear when it moves
A supplier group's page: a map of the states where its brands are registered, shaded by how many, and for the state picked, the distributors carrying them and its brands there

Ask

Ask the question, see the brands behind the answer

Ask in plain words, the way you’d ask a colleague. Answers are written by AI from Tierline’s own data and nothing else.

  • Which distributors won the most brands? Who's biggest in a state?
  • Label pictures, brand and distributor cards, tables and charts
  • Where the numbers came from, under every answer; up to 40 questions a day each
An answer in Ask to “Show me this week's most interesting new spirits labels”: how many labels TTB approved, the most filed, and the labels themselves, with their pictures
A sample answer from Tierline’s demo, where a script stands in for the AI and the data is invented.

Your team

Each rep, their own states, every morning

Each rep reads their own states, your category lead reads spirits, and your VP reads everything, each in a briefing of their own, at their own hour once that morning’s data is in.

  • Everyone sets up their own briefing
  • Send a label to the rep who covers the state in two clicks
  • Up to 10 people on Team; more on Enterprise
Setting up the morning briefing: big cards for each section, the hour it arrives and how often

Every new brand. Every state. Every morning.

From TTB and the states’ own registries. Screens show sample data. See how it works in the user guide

Be first to next year's brands.

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